Marketing motivational interviewing

Have been asked by a senior colleague for some quotes from our Motivational Interviewing course evaluations, which can be used to market the courses:

"This was very insightful and applicable outside of work also - helpful for reflective practice."


"I found it really interesting and I gained a lot from it. I would be extremely interested in taking it further, so if you could keep in touch with any potential opportunities or further training I would very grateful."

I also signposted her to the poster presentations I made at the British Psychological Society Annual Conference 2010, and the European Health Psychology Society conference in September. The poster be viewed at this link.

Have just noticed that the online shop link for the course doesn't mention that it is approved by the CPD centre at the British Psychological Society, so must get this sorted out today.

A better day

A more productive day today (I think):

Training workshop on motivational, interviewing with some very engaged and interesting delegates. 

Was rather nippy in the Jaguar Building, but we just about coped.

One of the things we discussed was the use of motivational interviewing with children.  I suspect that there may be a need to adapt the delivery - perhaps by using graphics, games and stories, etc. that take into account children's level of socio-emotional and cognitive development - but haven't come across anything in print.

A couple of related papers are:

Gance-Cleveland, B. (2007). Motivational interviewing: Improving patient education. Journal of Pediatric Health Care, 21(2), 81-88.


Söderlund, L. L., Nordqvist, C., Angbratt, M., & Nilsen, P. (2009). Applying motivational interviewing to counselling overweight and obese children. Health Education Research, 24(3), 442-449.

We also (briefly) mentioned various systems for rating the quality of motivational interviewing. See:

Forsberg, L., Källmén, H., Hermansson, U., Berman, A., & Helgason, Á. (2007). Coding counsellor behaviour in motivational interviewing sessions: Inter-rater reliability for the swedish motivational interviewing treatment integrity code (MITI). Cognitive Behaviour Therapy, 36(3), 162-169.


Madson, M. B., & Campbell, T. C. (2006). Measures of fidelity in motivational enhancement: A systematic review. Journal of Substance Abuse Treatment, 31(1), 67-73.

Mastroleo, N. R., Mallett, K. A., Turrisi, R., & Ray, A. E. (2009). Psychometric properties of the peer proficiency assessment (PEPA): A tool for evaluation of undergraduate peer counselors' motivational interviewing fidelity. Addictive Behaviors, 34(9), 717-722.

Wallace, L., & Turner, F. (2009). A systematic review of psychometric evaluation of motivational interviewing integrity measures. Journal of Teaching in the Addictions, 8(1-2), 84-123.

Mapping out my hoped for future

Have spent most of today mapping out plans for a long term programme of research, which I hope will grow out of my current three month research sabbatical. Have been in touch with NHS colleagues in the North of England to meet up and discuss collaboration.  Unfortunately the exact plan is what, in these cash driven days is 'commercially sensitive', so I can't say more at present.

Meantime however, have also taken calls expressing interest in attending our next short course in motivational interviewing.  Am slightly concerned that the links for booking places are still not up on the cu online shop.  I have been assured that someone is working on it, but if you had hoped to book and can't see this link, please email me directly.

Coventry University
Introduction to Motivational Interviewing
Next course
Thursday 28th October 2010, The Graduate Centre, Coventry University

Thinking...

After a yesterday making lots of phone calls and trying to set up meetings, in connection with continuing professional development courses, I have decided to have a day devoted to thinking and organising my ideas.

I think I'd have been rather surprised when I set out on an academic career to find that so little time would be available to sit and think deeply about things - but that's how it has turned out.

So today, instead of giving in to the tyranny of email and short term targets, I am going to really concentrate on what I want to achieve in my PCOS work for the next three years, so that I have a truly coherent set of plans to discuss with potential collaborators.  I already have a long list of possibilities, so it's just a question of dreaming up the best possible outcome to aim for.  Wish me luck...

Jam tomorrow

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Progress to date on sabbatical objectives...? hmmm

Spent morning reading and commenting on a draft PhD thesis chapter.  A fascinating area of research: the history and scope of animal based therapies. 

Spent afternoon drafting some continuing professional development programmes around health behaviour change, for health professionals.  Then in discussions about what professional bodies we should apply to for accreditation or endorsement of these.

May seem unrelated to my PCOS work, but coming up with externally funded courses like these, and marketing them successfully, is ultimately very important in creating time and funds for applied research activities. I am hoping that generating income towards our departmental targets will help me raise the funds I need personally to attend next year's Disaster Management conference. So I' hoping for jam tomorrow...

And I made a bid to supervise another PhD student this afternoon - hoping I am successful as the proposed project uses interpretative phenomenological analysis - one of my favourite research approaches.

I was also delighted to hear from someone running a specialist PCOS clinic, who'd attended my talk to the Endocrine Nurse Update last week. The very person I was hoping to catch up with over lunch but managed somehow to miss.  Am hopeful that this will lead to a fruitful and mutually beneficial collaboration.

Picture credit: http://commons.wikimedia.org/wiki/File:Malnalekvar.jpg